The revenue engine, deployed.
NextGen builds and runs complete sales operations for B2B companies: contracted SDR teams, closers, sales leadership, AI agents and email infrastructure. Live in weeks, producing in the first month.
The traditional way to build sales is broken.
Months from job post to productive rep. Two quarters of pipeline lost before the first meeting lands.
Six-figure loaded cost per hire before the first closed deal. Ramp risk sits with you.
One rep leaves or misses number and the whole process restarts. The engine keeps stopping.
Deploy the team. Install the intelligence.
Deploy the team
Contracted SDRs, AEs and sales leadership, live inside your motion in weeks, managed by us. For companies that need pipeline moving now.
Install the intelligence layer
AI agents and email infrastructure under your existing team. Replies, research, CRM hygiene, reporting, deliverability. For teams that have people but lose hours to the work around selling.
Most clients end up running both. Take one layer or the whole engine. Month to month, no lock-ins, full CRM transparency.
Signals become routed action.
Data in, work out. Humans in the loop, because our SDRs and managers are the loop.
Software does the work around selling. People do the selling.
Engines already producing.
An honest comparison.
| NextGen | Hire SDRs yourself | AI SDR tool | Lead gen agency | |
|---|---|---|---|---|
| Experienced humans on the phones | Yes | Eventually, after ramp | No | Sometimes, often junior |
| AI layer underneath them | Yes | Rarely | A system without judgment | Rarely |
| Live in weeks | Yes | Months | Days, but you operate it | Varies |
| Management, coaching and QA included | Yes | You carry it | N/A | Rarely |
| Month to month, no lock-in | Yes | Employment contracts | Subscription | Often locked terms |
| Your CRM, full transparency | Yes | Yes | Another login | Often a black box |
Four steps from kick-off to pipeline.
Deep-dive on ICP, motion, goals and constraints.
People, agents and infrastructure sized to the plan.
Your CRM, your tools, your messaging. We handle onboarding.
Weekly reporting, ramp targets at 30 / 60 / 90 days, continuous optimisation.
New markets need more than reps. They need locals.
For right-fit engagements, we put pipeline commitments in writing.
The honest FAQ.
Agencies sell activity from outside your stack. We work inside your CRM, report everything weekly, and put commitments in writing for right-fit engagements.
A tool is a system without judgment. Our agents run under experienced reps and managers. Software does the work around selling; people do the selling.
Be careful with anyone guaranteeing lead counts — it incentivises volume spam. We agree qualified pipeline commitments for right-fit engagements and report against them openly.
Yes, deliberately. Unlike most GTM engineering shops we field real SDR teams on phones, because in most B2B markets calls still convert what email surfaces.
Scoped to team size and layers, walked through on a 30-minute call. Month to month after any initial term.
HubSpot and Salesforce as primary CRMs, plus the modern sales stack — sequencing, dialers, enrichment, Slack. We meet your stack; you don't move to ours.
Yes. Install the intelligence layer under your existing reps and keep your people. Most clients start with one layer and add the other later.
NextGen operates across Europe, the UK, the US and MENA. Reps are matched by market, timezone and language, not by whoever is cheapest that week.
You do. Everything runs in your CRM. If we ever part ways, the sequences, playbooks, contacts and history stay with you.
If you need volume spam, guarantees of X meetings for $Y regardless of quality, or a black box outside your CRM — we're the wrong partner. Say so in the call and we'll both save time.