Founder-led. Operator-run.
NextGen builds and runs revenue engines for B2B companies across Europe, the UK, the US and MENA.
NextGen is built and run by Luke Lawlor, operating from Dubai across European, UK, US and MENA markets.
The company exists because the traditional way to build sales — slow hiring, long ramps, fragile teams — fails the companies that need revenue now.
We build the engine instead: people, agents and infrastructure as one accountable system. Contracted teams work inside your CRM, managed by us. AI agents handle the work around selling. Infrastructure keeps it all shipping. One partner, one number, month to month.
We are not a lead gen agency, a recruiter, or a marketing tool. We are the revenue function you would have built yourself, if you had six months and a VP of Sales to hire it.
Three things we won't compromise on.
Everything is reported weekly. Activity, meetings, pipeline, closed-won — all inside your CRM, all visible, no shadow dashboards.
We re-earn the engagement every month. Month-to-month terms after any initial ramp period; the work has to justify itself continuously.
Software does the work around selling. People do the selling. That split runs through every layer we build.