VP-level sales leadership, fractional cost.
Senior sales leaders who build the playbook, coach the team and run the revenue engine — part-time, month to month.
The work of a VP Sales, without the salary.
ICP definition, segmentation, positioning, motion design.
Discovery frameworks, objection handling, deal stages, forecasting rules.
Team shape, comp design, scorecards, interview loops.
Sources, ratios, cadence and coverage targets by segment.
Weekly 1:1s, deal reviews, PIPs when they're kinder than pretending.
Revenue narrative your investors actually understand.
What's included
| Senior sales leader | Assigned for a fixed weekly commitment (typically 1–2 days/week). Same person, month to month. |
| GTM audit and plan | Written 30 / 60 / 90 plan agreed with you inside the first two weeks. |
| Playbook build | Discovery, demo, pricing, objections, deal stages, exit criteria — documented and enforced. |
| Weekly forecast call | Deal-by-deal forecast with the team. Board-ready numbers with the story behind them. |
| Hiring support | Scorecards, interview loops, calibration on rep quality, comp design when needed. |
| Escalation cover | On call for pricing decisions, executive meetings and pivotal deals. |
How it runs, week by week.
- 1Week 0 — Kickoff
Review current pipeline, team, tools, deals in flight. Meet every rep.
- 2Weeks 1–2 — Audit
GTM audit written and presented. Priorities agreed with you and the team.
- 3Week 3+ — Live
Weekly cadence begins: forecast, deal review, coaching, reporting.
- 430 / 60 / 90 reviews
Progress against the plan reviewed at each gate. Plan updated with the data.
Who this is for — and who it's not.
- Founder still on every call and needs a hand on the wheel.
- You have reps but nobody senior enough to coach them or set the plan.
- Between sales leaders and don't want a rushed hire you'll regret.
- Board asking for a real revenue plan and you want it written by someone who's done it.
- You want someone to carry a bag and personally close deals — that's the AE layer.
- You expect a leader with no visibility into pipeline to fix the number in a month.
- You're looking to outsource the sales function entirely with no internal ownership.
The honest FAQ.
Typically 1–2 days a week, scoped to the size of the team and pipeline. We can flex up in a crunch.
No. Scorecards, interview loops and rep calibration are part of the engagement.
Advisors talk. Fractional leaders own outcomes — the forecast is theirs, and they run the rhythm to hit it.
Yes. Fractional leaders often run mixed teams: your reps plus NextGen SDRs and AEs, one accountable line.